Thank you for your attention to this matter.

The rush of a tight deadline. I liken it to getting over a bad cold.

Getting frustrated over the smallest of details, achieving the regular tasks and looking back on it all after your nose and throat clear. It makes you appreciate how much effort goes into the little tasks.

I started freelancing in motion design & social media management from foster-care aged 13. I found my footing on the tight 1-week turnarounds set by the Minecraft Content industry. In the weeks of March 2025, and through-out my 19th birthday, I found myself working for Walmart’s marketing team on another tight deadline.

Just weeks to get onboarded to a campaign that was already months in the making. I locked in 12-hour days to get 50 versions of the same video out... and more.

So assembling an entire political movement in a single week didn’t feel too hard, all things considered, it actually felt fun.

We built awareness initially by recruiting credible partners for what we were describing as “a fast-moving, youth-led political campaign”.

We developed a casual, direct, and professional voice that balanced the absurdity of Count Binface with a serious voter-information objective:

We focused on university political societies, debating societies, national youth wings and politically engaged organisations that could offer volunteers, introductions, safeguarding knowledge or communications support.

Halfway through the campaign, outreach expanded to approximately a dozen news platforms.

Rather than asking for broad, generic endorsements, every message offered a clear and manageable way to help. Recipients could share voter-registration information, introduce another organisation, review campaign guidance or contribute an experienced volunteer.

In marketing world, that 22x higher than the political benchmark click rate… but we had no signups despite all of the attention.

So a couple days later we started taking social media more seriously.

People were clearly interested.

They were opening things, clicking things, sharing things and asking what was going on. They just were not signing up to get on a train to Clacton with a campaign they had heard about three days ago.

Which, looking back, is fair.

That stood out to me. People were putting real money behind it. Not life-changing money but enough to show that someone saw the idea, understood what we were trying to do and thought it was worth supporting and I am honoured.

It was a fun day. (There is a vlog coming out soon.)

We will be featured on German radio, which is a sentence I did not expect to be writing when this started.

But the main thing I took away from Clacton was that people were happy to stop and listen. People were curious. They had questions. They were willing to talk about what was happening around them when someone actually stood there and broke it down.

And that is where this gets bigger than trying to get 300 people to one place.

It struck me that getting into politics just feels like too much effort.

It is not necessarily too difficult. It is just loud. There is so much information, so many people arguing and so many words being used like everyone already knows what they mean.

A lot of random and weird stuff happens in politics.

A lot of it affects you. It affects my friends. It affects me. It affects my mum.

But most people do not have the time to spend three hours working out what one government announcement actually means.

We’re working, studying, paying rent, looking after people, trying to remember whether they have any food in the fridge.

Because Clacton did not feel uninterested. It felt like people needed more information. When we gave it to them directly, they were keen to hear it. Aren’t you?

Six people signed up for Clacton. That is not 300.

But in seven days we built a new brand, launched a website, reached thousands of people, got political organisations and news platforms to pay attention, raised money and ended up on German radio.

Even with this small of an impact, the emails worked. The social media worked. The idea worked. What did not work was expecting attention to turn into physical action that quickly. 

We build the audience before we need them. We give people smaller ways to get involved before asking them to travel somewhere. And we keep making politics feel like something normal people are allowed to understand.